Business Buzzwords Decoded:
Key Terms You Need to Know as You Scale

Are you hearing terms like CRM, automation, or KPI and wondering what they actually mean for your business? In this episode, Jon and Cristy are breaking down the essential buzzwords every business owner should know—without the overwhelm. We’ll explain these terms in a way that’s easy to understand and, more importantly, show you how to use them effectively to scale your business.

You'll learn:

✅ The one tool that 75% of businesses underutilize (but shouldn’t!)

✅ How small automations can save you hours every week

✅ The secret to tracking performance without drowning in data

If you’ve ever felt lost in tech jargon, this episode is for you!

Show Notes

Key Topics Covered:

✅ What is a CRM and why does it matter? – The power of Customer Relationship Management tools and how to use them effectively.

✅ Automation vs. Integration – What’s the difference, and how can both save you hours every week?

✅ KPIs vs. OKRs – Understanding performance metrics and how to track what really matters.

✅ APIs & Webhooks – The tech behind making all your systems work seamlessly together.

✅ SOPs & Playbooks – Why Standard Operating Procedures are crucial for business scalability.

✅ LMS (Learning Management Systems) – How franchises and growing teams can benefit from structured training systems.

Key Takeaways:

➡️Over 75% of businesses don’t fully utilize their CRM—don’t be one of them!

➡️Automating repetitive tasks and integrating your software stack can save you 8-10 hours per week.

➡️Data-driven decision-making is key—tracking the right KPIs will help you scale efficiently.